Course Info

Students will learn the art and business of creating and producing video content that aligns with and creates awareness for a personal brand or an employer’s brand.

This project-based, experiential, learning module covers the technical, aesthetic, psychological, and commercial principles of creating and producing video content that has the potential to go viral.

Students will develop basic expertise in content ideation, creation, branding, pre-production, production, and post-production by creating and producing a web video or web series pilot with viral marketing potential for a brand. Learn the proven formula behind how to produce original share-worthy content. Understand the pain points of a target audience, play to their emotions, and produce with purpose.

Students will learn how to ideate, create, and produce projects that work for the web and mobile mediums, and they will graduate as 21st-century content creators, ready to market their works.